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Custom audience using domain classification

The growth power of your business email

by Ravi Vadrevu

This is a four-part series on How to email with AI?, where we share unique insights into unleashing the growth power of your business email.

The essential part of any successful growth campaign is building a target audience. The more targeted your audience is, the higher the metrics, reputation, and conversion.

However, you have to take a different approach for email growth campaigns compared to the other channels. The total addressable market of email domains is ~100m+ worldwide where most of them are associated with valid corporations with at least one employee.

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You should filter your target audience by a score of relevance based on the following attributes:

  1. Title(s) that would buy your product
  2. Location or target geography of your companies/domains
  3. Employee Size of your target companies/domains
  4. Industries of your targeted domains

Once your audience filters are ready, you can buy contact lists matching your criteria from several data sources on the internet. The professional data is publicly listed for most professionals online, so buying such business email list is legitimate.

You can also schedule a demo with us to find your total available market for free.

There are also caveats involved in sending bulk emails at scale — we will discuss those in detail in the upcoming parts.

Next Steps — Part 2. Content Cadence to understand how critical your choice of messaging and keywords in the emails.

📅 Learn more in a quick product demo