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***Johnny Author***

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Smart Impression Metrics

The growth power of your business email

by Ravi Vadrevu

This is a four-part series on How to email with AI?, where we share unique insights into unleashing the growth power of your business email.

The essential email infrastructure needed for sending emails is a quite complex one. It's almost like building a credit score. If you send your emails from an under reputed domain or IP, the emails will not end up in the inbox.

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There are some key engineering elements to consider for building a healthy email engine that delivers emails to the primary inbox.

  1. CAN SPAM compliance — All emails should have a footer that lets them out of your flow.
  2. Daily minimum volume — You should send a certain number of emails every day to increase your reputation gradually
  3. Dedicated IPs — Set up new dedicated IP if your audience reach is high
  4. Minimum bounce rate — Your reputation is directly proportional to the number of bounces your engine get

It is the most challenging segment and requires a lot of patience to get it right. We've been doing this for a few years now and are working our best to scale it to millions of impressions per month. Once you get it right, the metrics compound.

You can also schedule a demo with us to send healthy emails leveraging our engine that gets 5-7% CTR average.

Next Steps — Part 4. Conversion Tactics is the final part that elaborates on what flows to set up after a clickthrough to convert effectively

📅 Learn more in a quick product demo